I design systems, experiences and environments that help brands grow with strategy and intention. From building new brands from the ground up to improving products used daily by thousands of users
WORK
I had the pleasure to work with Rui in my time in Carlsberg. He was part of building the product teams for Carlsberg Group global innovation hub, where he was an essential pillar in the success that we achieved. Rui is not only an extremely skilled designer, but also an extremely unique person that you want on your team. He has a way to get people working together, and take care of the people around him that I have not seen before or after. For me Rui was the obvious choice for us as a team lead. Not only is he a master of his craft, he is also very good at communicating the value that the team was trying to achieve.
Head of UX @Eviny
Rui consistently demonstrated an excellent ability to translate complex requirements into intuitive, user-oriented designs while collaborating seamlessly with the development team. Rui combines strong design skills with a practical, solution-oriented mindset. He is a collaborative team player, and always focused on finding the right balance between user experience, business goals, and technical constraints.
Engineering Manager @Sky Technology
Rui is a highly experienced UX designer, mentor and educator. He has a genuine ability to turn complex subjects into clear, practical guidance, helping people question their assumptions and develop their own thinking. He has always been generous in sharing his knowledge and perspective with me, and his support has had a meaningful impact on my own development as a professional and educator.
Business Manager @Tangível