At Carlsberg Group, I worked on DraughtMaster, an innovative keg system that monitors pressure, temperature and remaining volume in real time. The hardware was intelligent, but operators needed clarity, not raw data. The opportunity was to design the digital layer that translated sensor signals into actionable insight, making beer quality and operational status immediately understandable.

I contributed to early branding and led the experience design of the digital interface. I defined how sensor data translated into clear system states and structured the interface around decision-making rather than metrics. Pressure deviation became a warning, temperature instability became a quality risk, and low volume became a reorder signal.

Carlsberg Draughmaster website